Customer trust is built through repetitive use of brand elements. Brian Petruzzi works with clients to gather all of the available logos, fonts and colors that will remind the customer about the client’s business. Websites are more trustworthy when the business signs are present in the website pictures. Brian Petruzzi shows the clients how to grow sales by improving the visual appeal of the website. Throughout the development process, customers are asked to provide feedback about the web pages to Brian Petruzzi. Elements that work are duplicated on other pages, while those that do not cause action are removed.

An optical center exists in every graphic design. Brian Petruzzi arranges every design around this center to retain the interest of anyone who sees one of his designs. Interest is born in a graphic design that holds the visual gaze of the viewer long enough to absorb the advertising message. Brian Petruzzi creates different variations of each graphic design to determine which one has the natural balance. People are asked to view each design to determine the most appealing combination of elements. Brian Petruzzi never skips the research phase because mass appeal is essential for successful graphic design construction.

Graphic designs have an optical center, which is a rectangle that resides just above the geometric center. All of the designs created by Brian Petruzzi are symmetrically balanced around this area within the design where the viewer’s eye will focus. The calming effect that is created by symmetric balance provides the valuable seconds required for the reader to absorb the message. Once interest has been created, the potential customer will investigate the rest of the ad contents and determine a subsequent action. Without the balance around the optical center, a graphic design will not be given an opportunity to communicate, and all efforts will have been wasted.

Busy people have little time to figure out why certain graphic designs are so appealing, but experts like Brian Petruzzi understand. Whether the symmetric balance exists in the foreground or is used to create a soothing background, the message will be conveyed through a quick glance. Supporting information will rest on the horizontal, vertical and diagonal lines leading away from the optic center. As the reader’s interest builds, the graphic design will answer questions and cause action. The progression of thought is led by the ad without the reader realizing what is happening in rapid succession in their own mind.

Back in 2010, your website was consistently among the top 100 in any search performed on the words and phrases included on your pages. You offered numerous articles, links to other sites and an extensive page of customer comments. However, you have noticed that your rankings have slipped lately, perhaps significantly, and you wonder what has happened.

To be perfectly blunt, the search engine companies got smarter. Google, Bing and Yahoo all understood that unscrupulous websites were artificially manipulating the returns. Users were receiving returns that had little or no relevance to what they were actually seeking. By changing the algorithm used to assign a page rank, the search engines could eliminate many of the bogus returns. Unfortunately, many legitimate sites were also affected by the change, usually because they did just what their original web designers recommended.

Take a look at the articles you have on your site. If they were written prior to 2010 or so, they may be stuffed with keywords. Webmasters often described such works as “search engine optimization,” or SEO, articles. In an effort to “game” the system, the articles were written with a high number of keywords repeated in the article. It was not uncommon for such articles to contain 5 percent or more text devoted to the keywords.

This is not to imply that you should abandon keywords altogether. However, there is a difference between optimizing for search engines and keyword stuffing. Keyword stuffing typically leads to poorly constructed articles that are difficult to read and offer little benefit to the reader. For that reason, the search engines now assign demerits to sites that use keyword stuffing.

The same is true for irrelevant meta-tags. For example, there was a time when if you had a website for auto repairs, you could sneak in tags for auto insurance or even weight loss so that your site would be returned for unrelated searches. The search engines can now identify such tags, and your site will be downgraded for them.

Search engines also look for the most current sites when assigning a rank. If your articles have not been updated since 1998, your site will rank lower than a comparable site updated last month.

Websites with multiple inbound links tend to rank higher than those with a lot of outbound links. In other words, if you post numerous links to other sites on your site, you will be rated lower than if numerous other sites contain links to yours. The downgrade was done in an attempt to eliminate “link farms,” or websites that had no real content and existed only to post links to other sites.

Although other factors may also affect your rankings, these are among the most common. If you are ready to reclaim your rankings in the search engines, let Brian Petruzzi Studios help. We are experts in website design and know how to optimize your site. Contact us today for a no-cost, no-obligation consultation.